One venue. Six months of VenueScale. Free.

We're giving one Australian venue the full VenueScale strategy, weekly 1:1s and the complete implementation, run with you for six months. No fee. For venues turning over at least $50k a month, with room to grow and an owner ready to put in the work.

Apply now →
Valued at $32,400+6 months of our full service
Closes Sun 8 November11:59pm AEDT
About 15 minutesTwo short stages
Diners at a busy Australian restaurant
Cocktails and share platesPlayers at an indoor pickleball venue
Restaurant dining room

Built to make venues more money.

52%average uplift in the first 90 days
2xaverage profit generated
5venues we own and run, across 4 states
$12Mannual turnover across our own venues

What the winner gets

Not a consultation and not a PDF. Everything we know about growing venues, built for yours and put into action with you, every week for six months.

01

The full VenueScale growth strategy

We diagnose what's really holding your venue back before spending a dollar, then build a plan across every lever that moves revenue and profit.

Diagnose & position

  • Competitor research & sentiment
  • Market landscape analysis
  • Positioning against the gaps
  • Target segments & audiences

Create & convert

  • Offers to lift days & day-parts
  • Activation & acquisition ideas
  • Creative angles for ads
  • Meta & Google strategy
  • Website UX & conversion

Retain & grow

  • Review-collection systems
  • Upsells & staff incentives
  • Average-spend levers
  • Email marketing & retention
  • In-venue data capture

Plan & measure

  • Channel plan & budget split
  • Monthly targets & KPIs
  • Forecasting & P&L projections
  • Measurement systems
02

The entire implementation, done with you

We don't hand over a plan and wish you luck. Our team builds and runs it alongside you, with as much of the strategy live as possible in the first 30 to 45 days.

  • Meta advertisingBrand-led creative and campaign structure, planned and run by us
  • Google advertisingSearch, Performance Max and Local, built around real intent
  • Content productionA content day at your venue, plus ad creative, UGC and video
  • Website & conversionUX fixes that turn visits into bookings
  • Offers & demandDay-part lifts, phased offers and activations
  • Service & upsellsUpsell systems and staff incentives that lift average spend
  • Email & retentionAutomations, in-venue capture and re-engagement
  • Reviews & reputationCollection systems that build social proof
  • PartnershipsCollaborations, cross-promotion and event campaigns
  • TrackingBooking system, POS and ads connected, so we know what's working
03

A weekly 1:1, and the numbers in front of you

Every week you sit down with your strategist: what's done, what's next, and what's in the way. Growth is measured on one thing, your revenue and profit.

Weekly 1:1 strategy sessions60 minutes with your strategist, every week for six months
Live daily dashboardRevenue, spend, covers and efficiency, updated every day
Forecast vs actualA full-year P&L forecast tracked against your live numbers
04

Every blueprint, tool and resource we've built

The playbooks we use with our own venues and clients, yours from day one.

The Restaurant Growth Blueprint
The Restaurant Growth Blueprint
The Returning Guest
The Returning Guest
Business Audit Tool
Business Audit Tool
Growth Calculator
Growth Calculator
7 Ways to Boost Sales
7 Ways to Boost Sales
VenueScale Secrets
VenueScale Secrets

How the six months run

Movement in weeks, not quarters.

1

Onboarding & discovery

A deep dive on your marketing, operations and numbers: positioning, roadblocks and goals.

2

Strategy

A complete plan across every addressable roadblock, from paid media to service and retention.

3

Implementation

Fast. As much of the strategy live as possible in the first 30 to 45 days.

4

Financial forecasting

P&L analysis and growth-to-profit modelling, so you know what we invest and what it returns.

5

Weekly momentum

Weekly 1:1s for the full six months: progress, priorities, accountability.

$32,400+Six months of our full service, at no fee to the winning venue. You cover your own ad spend, paid directly to Meta and Google.

What growth looks like

A few of the venues we've worked with.

Almost French patisserie

+44% year on year

Two venues grown at once. The Richmond patisserie was up 44% year on year by month two, and the CBD wine bar up 40% in 60 days.

Almost French, Melbourne
Chosen Bean breakfast

+24% year on year

A specialty cafe and roaster lifted revenue over 20% year on year for consecutive months, worth $35k to $45k a month.

Chosen Bean, Ferntree Gully
Entertainment venue games room

$11k a month to $4.5M a year

A single Carlton escape room grown into a four-state, $4.5M portfolio at 30% EBITDA.

Escape room group, Melbourne

Venues we've scaled

Built by venue owners, not an ad shop.

We own and operate our own venues. Every strategy we run has been tested in a live trading environment before it ever reaches a client.

Who can apply

  1. $50,000+ average monthly turnover over the last 3 months. You'll upload proof in Stage 1.
  2. Trading for 12 months or more at your current venue.
  3. Room to grow on the nights that matter, not just quiet Mondays and Tuesdays.
  4. Budget for ads of at least $3,000 a month for the six months.
  5. A genuinely good hospitality or entertainment venue in Australia.

What you commit to

  1. A weekly 60-minute 1:1 with the owner or decision-maker.
  2. A content day at your venue in the first month.
  3. Doing the work with us: rolling out offers and initiatives on the floor.
  4. Access to your POS, booking system and ad accounts.
  5. A video case study and use of your logo at the end.
Stage 1 & 2Apply by Sun 8 Nov

11:59pm AEDT. Three weeks from launch.

Shortlist9 to 13 Nov

We score every application and call the strongest venues.

Discovery sessions16 to 20 Nov

A deeper conversation with each shortlisted venue.

WinnerMon 23 Nov

Announced, and onboarding starts straight away.

Apply

Stage 1 of 2: Quick check

About you

Please add your name.
Please choose your role.
Please add a valid email.
Please add your mobile.

Your venue

Please add your venue name.
Please add your suburb and state.
Please choose a venue type.
How long has the venue been trading?
Please choose one.

Your numbers

Average monthly turnover over the last 3 months
Please choose one.
Proof of turnoverA screenshot or PDF of your sales report for the last 3 months, from your POS or accounting software. Only our team sees it.
JPG, PNG or PDF, up to 4MB
Please upload your turnover proof.
Where do you have spare capacity?Tick all that apply.
Please tick at least one.

Your commitment

Can you invest at least $3,000 a month in ad spend for the 6 months?
Please choose one.
Can the owner or decision-maker commit to a weekly 60-minute catch-up and one content day?
Please choose one.
Are you ready to roll out new offers and initiatives in the venue with us?
Please choose one.
If you win, are you happy to do a video case study and let us use your logo?
Please choose one.
Please agree to continue.

You're in.

Thanks for applying. Applications close [closing date]. We'll score every application, and if your venue is shortlisted we'll call you to book a discovery session.

Thanks for applying.

Based on your answers, this giveaway isn't the right fit for your venue right now. We've kept your details, and we'll be in touch with options that suit where your venue is today.

Questions

Is ad spend included?

No. The prize covers our full service with no fee for six months. Ad spend is paid by your venue directly to Meta and Google, at least $3,000 a month.

Why do you need proof of turnover up front?

It's the first thing we check, so no one's time is wasted. Only our team sees it, and it's used for this giveaway only.

How do you pick the winner?

Every application is scored on turnover, room to grow, commitment and the strength of your written pitch. The strongest venues are called for a discovery session, and we choose one winner from those. It's judged on merit, not luck.

What if we don't win?

Every applicant hears from us after the winner is announced.

Can multi-venue groups apply?

Yes. Apply for the venue you'd most like us to work on. If you win, the prize covers that one venue.

Full details are in the Terms and Conditions.

Make your venue the one.

Applications close Sunday 8 November at 11:59pm AEDT.

Apply now →